A beloved collectible Western publication that has proudly served readers for decades. With a fresh new look, we continue to deliver captivating stories about equine and cattle, veterinary insights, ranch news, homesteading, and more—each contributing to the rich tapestry of western heritage.

Our mission remains steadfast: to preserve timeless traditions while embracing the modern lifestyle. At The Roundup, our community is at the heart of everything we do. We are dedicated to serving, educating, and inspiring our readers and contributors alike, one tale at a time.

We invite you to join the trail with us by subscribing, sharing your stories, and contributing to our collective journey. Together, let’s celebrate the rich traditions of the West and build a thriving community that honors our heritage while looking toward the future.

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Meet our team

Senior Partner, Writer
Mike Pallone

Managing Partner, Editor
Sarah Henry | 501-380-5087

Partner, Billing, Distribution, Writer
Ryan Walker | 501-305-9680

Partner, Podcast Host, Writer
Cabe Sulhoff | 706-878-9801

Partners
Dallas Pallone & Colleen Ellzey-Pallone

Marketing & Design Director
Heather Haley | 501-450-0944